Fitt Insider on LinkedIn: Gen Z and Millennials are eating for functional health. • 73% say they’re… (2024)

Benefiting fromrecovery’s rise, the massage business is booming.• Booked by25%of Mindbody users, massage was 2023’s most popular wellness service.•Consumers spent $20.1B at spas in 2022, averaging $111 per visit, per ISPA.•Employment for US massage therapists will rise18%over the next decade.A mainstay of retreats, hotels, and day spas, the massage industry is poised to grow as consumers prioritize preventative wellness.

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Building a high-performing team is hard.Fitt Talent Partners makes it easier.Leveraging the Fitt Insider platform, we offer recruiting services, a free jobs board, and talent network to help health, fitness, and wellness companies hire high-performers.📌 Post a free job📈 Promote an open role🤝 Partner with our recruiters🚀 Reach the Fitt Insider communityReady to get started?Learn more and get in touch >> https://talent.fitt.co/

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In this Q&A, you’ll hear from George Moringer, founder & CEO of tapouts, developer of social-emotional training for children. George shares how seeing the lack of engagement through traditional mental health approaches led to gamified IRL group sessions that teach kids how to handle stress and build meaningful relationships.

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Wellness cities are taking shape.Combating loneliness, sedentary lifestyles, and pollution, purpose-built wellness utopias promise to boost happiness, social connection, and longevity.Tailwinds• 80–90% of health outcomes linked to where and how we live.• The wellness real estate market is set to reach $887B by 2027.• 1 in 3 Americans are lonely; 61% of young people cite serious isolation.• Research shows living near friends in walkable neighborhoods with access to nature improves well-being.If you build it…Beyond hotels and homes, wellness communities have taken hold.• Ahead of its time, Atlanta’s nature-centric “intentional community” Serenbe was founded in 2004.• Life Time Inc. puts fitness at the center of residential “resort-like villages” opening across the country.• Culdesac has raised $40M to build walkable communities from scratch.• Focused on farming and sustainability, there are 200+ agrihoods in the US — including Agritopia in Phoenix, AZ, Willowsford in Ashburn, VA, and Olivette in Asheville, NC.Next upWellness cities are under construction.• GURNER™ Group proposed a $1.7B development in Melbourne, Australia optimized for anti-aging, longevity, and well-being.• Próspera , a private charter city in Honduras, has a wellness clinic offering peptides and prescription weight loss treatments.• Saudi Arabia’s NEOM project will create a mega-city conceptualized around health and wellness.• Bhutan is building a 1K-square-km Mindfulness City prioritizing economic growth and East-meets-West well-being.More to come…Wellness communities sound a little like communes, and startup cities have serious sci-fi vibes, but crumbling infrastructure, overcrowding, and environmental toxins in most major metros leave a lot to be desired.📸 : Elysium Fields by GURNER™

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US women’s healthcare investments are increasing, but there’s still work to be done.Under researched, female-specific health issues run rampant.• Up to 90% of women experience dysmenorrhea.•One in four girls miss school or take meds for menstrual symptoms.•Affecting one in 10 women, endometriosis takes ~10 years to pinpoint.•17% of women have quit or considered quitting their job due to menopause.Not to mention, women’s health still receives just 2% of healthcare VC and 4% of biopharma R&D dollars — with funding disproportionately focused on contraception, reproduction, and nursing.Female-focused startups are fighting for change, but more funding and support is crucial.[📊: Deloitte]

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Headspace has entered the chat.The meditation app turned mental health company added 1:1 coaching for stress management and emotional resilience.Delivering personalized, chat-based support, sessions are not meant to replace traditional therapy. But, Headspace plans to add clinical services later this year.

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Supermarkets are capitalizing on the wellness boom. 🛒🥗• Albertsons launched an app rewarding healthy lifestyle choices.•Earth Fare partnered with GenoPalate for personalized DNA-based shopping lists.•Meijer offers virtual RD-led nutrition coaching for meal planning and behavior change.• Hy-Vee, Inc. runs a subscription-based health and wellness program called Healthy You, with health screenings, nutrition counseling and fitness videos.And, Target kicked off the year by doubling down on wellness —adding 1K healthy products at an affordable price point.Becoming health hubs, grocers see an opportunity to power food as medicine.From reformulating private label offerings, to stocking better-for-you brands, and piloting AI-powered shopping apps, they’re adapting to shifting consumer demand.📊: FMI

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